45 small changes that will make a huge difference today

Small changes make big differences

photo credit: kevin dooley via photopin cc

I woke up to a huge surprise this morning. The surprise was so shocking I literally had to do a double take. “What was so surprising,” you might ask.

Since you’re probably not a blogger like me, I’ll explain. The “bounce rate” is one of the important factors Google uses in it’s algorithm┬áto determine which sites are listed high in search results. The bounce rate for this site has been over 80% since I first started.

In the simplest terms, that means that 80% of the visitors to the site left the site without going to another page. They didn’t click on any links or do anything except read the page they landed on.

Well, my bounce rate went from a lifetime bounce rate of 80% to 4.55%. How is that possible? That is such a big difference. Can it be right?

Even though I took a double take, I knew right away what caused the change. I made a few small changes to the site the night before and one of those small changes was the cause.

What small change did I make?

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How to hold a brainstorming session to get valuable ideas

How to hold a brainstorming session

photo credit: jurvetson via photopin cc

“Hey Bert, let’s sit down and brainstorm about what we can do to improve our client service.”

“Sure, I’d love to brainstorm. I’m willing to do whatever we can to make sure we provide the most value possible to our clients.”

You’ve likely been asked to sit in a brainstorming session at some point in your career. After you’ve accepted to help in the brainstorming session, you’ve thought of several ideas to bring up in the session.

During the session, though, what happens to your ideas? Ideas can be received in the following four ways:

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Job or a career: Why you should treat work as a career

job or a career

After four or five years of college, studying for a ridiculously hard certification exam and going through countless interviews, you've finally landed that dream job. You've worked so hard to get what you wanted. Everything from here on out will be … [Continue reading]

7 ways great leaders demonstrate leadership skills

leadership skills of great leaders

Good leaders are hard to find. Great leaders are even harder. Many people are thrust into leadership roles but are not leaders. They demonstrate their lack of leadership skills by the way they act, talk and think. Great leaders, however, … [Continue reading]

Why you should stop being a workaholic

Stop being a workaholic

Is it ironic that it is Labor Day in the United States and I'm writing about how to stop being a workaholic? Even though Labor Day has been an official holiday in the United States since Congress implemented it in 1894 to end a labor dispute, this … [Continue reading]

4 simple steps to get things done each day

simple steps to get things done

Does your to-do list grow longer each day? Do you feel lucky if you get just one thing done from your to-do list? Do you have so much to do that you don't even know where to start to get things done? We've all been there. You want to get things … [Continue reading]

How to motivate employees in six easy steps

How to motivate employees

The employee attrition rate in public accounting is between 20% and 30%. That means each year, public accounting firms lose almost one-third of their employees. Firms are elated when low performers leave on their own. However, firms are disgusted … [Continue reading]

How to use the power of intention to get what you want

Power of intention - The road to Hana

Do you use the power of intention to get the things you want in life? Or, do you play it by chance and hope things work out? More people go through life without a plan so if you play it by chance, you're in the majority. The majority, however, … [Continue reading]

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