3 Opportunities for Building Your Personal Brand this Holiday

Black Friday in the United States gives an opportunity for certain people to show their true colors. You’re heard the news reports and watched the videos online where crazy shoppers run over fellow shoppers in the rush to get the day’s bargain. Not only will they run someone over in the name of materiality and … Continue reading 3 Opportunities for Building Your Personal Brand this Holiday

Why Is Personal Branding Important?

  In the last article, we addressed the definition of a personal brand. You can read that article here. But, for short, a personal brand is what someone thinks about you.   Why is personal branding important? Who cares, right? Your mom told you not to worry about what others think of you.   Well, … Continue reading Why Is Personal Branding Important?

What Is a Personal Brand?

  What is a personal brand? Can an individual even have a brand? Isn’t that something only large companies can have? Before we specifically address the question of what is a personal brand, let’s discuss what a brand is. When you think of a Mercedes, McDonald’s or Apple, what comes to mind?  Your first thought … Continue reading What Is a Personal Brand?

5 Steps to Change Your Personal Brand

If integrity is what one does when no one is watching and a company’s culture is demonstrated by what the employees do when not watched, what is a personal brand? Your personal brand is what people say about you behind your back. Do you know what people say about you behind your back? Since it’s … Continue reading 5 Steps to Change Your Personal Brand