Any decent size company has administrative professionals to support the execution of the business. Administrative professionals can range from receptionist, to bookkeeper to marketing. They are called administrative professionals, but in reality, the business would not be a going concern without them.
The members of the administrative staff are not indispensable individually but the group certainly is. In the early stages of a business, the founders and key employees serve in the roles of administrative professionals. They answer the phones, create the sales copy and execute the business plan. As the business grows, however, dedicated staff are hired to perform the administrative functions.
The teamwork between the administrative professionals and a company’s management has to be strong for success to be realized. If any part of that team is not in touch with goals of the team itself, the team will not succeed.
For example, the marketing manager (an administrative professional) has been told by the President to create a marketing plan focused on a certain demographic. The marketing manager, however, feels that is not the correct demographic so she creates a marketing plan for a completely different target audience. What will be the result? Chaos!
The marketing manager will likely not have a job once the President discovers what happens. Marketing plans take time and if the President is trusting, he will likely not ask about the plan’s development for a few weeks. When he finally does ask about the marketing plan, he will not be happy.
Not only will the desired marketing plan not be able to be initiated timely, the President also wasted funds paying an incompetent and insubordinate marketing manager. Ouch.
Quality and dedicated administrative professionals are integral to the business. Without them to rely on to accomplish those daily tasks, you would not be able to spend your time doing what you do best.
When you find yourself performing administrative tasks more often than the tasks you should to grow the business, you’ve reached the point of hiring more administrative professionals. Would you rather draft a letter or sell your services? What does the most good? Both are important and necessary but what is better suited to you?
Administrative work is not glorious. Many people do not show appreciation to the administrative staff like they should. You’re not better than your administrative professionals; you just serve in a different role.
A different skill set does not mean an inferior or superior person. If everyone was like you, the business would collapse. Recognize this and treat your administrative professionals like equals, not subordinates.
In the United States, we celebrate our administrative professionals on April 23 each year. While I recognize this as a good thing, it is similar to Valentine’s Day. We should not show appreciation to someone just one day a year. We should show appreciation every day.
Don’t wait until April 23 to tell your administrative professionals how much you appreciate them. Thank them every time they do something for you. Outwardly express gratitude with more than a “thank you” periodically.
Follow the golden rule with your administrative professionals. Think of what it would be like to have their responsibilities. Would you want to be treated the way you treat them? Help me in bringing some happiness and gratitude to our companies.