I woke up to a huge surprise this morning. The surprise was so shocking I literally had to do a double take. “What was so surprising,” you might ask.
Since you’re probably not a blogger like me, I’ll explain. The “bounce rate” is one of the important factors Google uses in it’s algorithm to determine which sites are listed high in search results. The bounce rate for this site has been over 80% since I first started.
In the simplest terms, that means that 80% of the visitors to the site left the site without going to another page. They didn’t click on any links or do anything except read the page they landed on.
Well, my bounce rate went from a lifetime bounce rate of 80% to 4.55%. How is that possible? That is such a big difference. Can it be right?
Even though I took a double take, I knew right away what caused the change. I made a few small changes to the site the night before and one of those small changes was the cause.
What small change did I make?