I woke up to a huge surprise this morning. The surprise was so shocking I literally had to do a double take. “What was so surprising,” you might ask.
Since you’re probably not a blogger like me, I’ll explain. The “bounce rate” is one of the important factors Google uses in it’s algorithm to determine which sites are listed high in search results. The bounce rate for this site has been over 80% since I first started.
In the simplest terms, that means that 80% of the visitors to the site left the site without going to another page. They didn’t click on any links or do anything except read the page they landed on.
Well, my bounce rate went from a lifetime bounce rate of 80% to 4.55%. How is that possible? That is such a big difference. Can it be right?
Even though I took a double take, I knew right away what caused the change. I made a few small changes to the site the night before and one of those small changes was the cause.
What small change did I make?
I added a “Continue Reading” button to the last two posts on the main page of the site. Historically, most of the visitors to the site arrived on the main page and read the latest post. That post was fully displayed on the main page so after reading, a visitor would “bounce.”
I’m extremely happy that people would read the entire article and that it was easy for them to do so. I know they read it all because of another metric – average time on site.
Even though I’m happy the reader could read the entire article, one click is not too much to ask if it helps Intentional Employee get found more in the search engines. That will expose the content to more people.
Since my goal is to help people through my content, making a few small changes here and there to get more people to find the site is okay.
Small changes you can make
You probably don’t care much about site metrics but it serves as a good example of the big benefits we can receive from making small changes. You can realize these types of benefits if you make small changes in your life too.
Following is a list of small changes you can easily make:
1. Get more sleep
3. Take a daily vitamin
4. See a chiropractor
5. Drink water instead of soda
6. Exercise one more day a week
7. Take a daily probiotic
8. Pack your lunch instead of eating out
9. Don’t eat after 8 p.m.
10. Eat breakfast
11. Do something for business development each day
12. Return calls within 24 hours
13. Work on a big project first thing in the morning
14. Get to work early to avoid traffic and get more done
15. Turn off email notifications
16. Put your cell phone away during the day
17. Say thank you more
18. Ask for help
19. Batch process similar tasks
20. Create a prioritized to-do list
21. Turn your cell phone off while at home
22. Don’t bring home your work computer
23. Plan date nights in advance
24. When your spouse or kids are talking, listen
25. Eat meals together
26. Pray together
27. Watch less television
28. Plan for family time
29. Snuggle with your children
30. Say “I love you” often
31. Attend worship services
32. Pray often
33. Read your Bible daily
34. Give cheerfully
35. Volunteer your time to those in need
36. Surround yourself with those of like faith
37. Ask for forgiveness
38. Forgive others
39. Lay out your clothes the night before
40. Make your lunch the night before
41. Fill your gas tank often
42. Dress in layers
43. Don’t take things so seriously
44. Call someone instead of text or email
45. Give appreciation
None of these small changes take a lot of effort to implement. They are easy to do and will yield huge results.
For each one of the categories above, select one of the choices and implement it. That would be five small changes in your life. Is your happiness worth five easy and small changes?
With these changes, you could experience increased productivity, more fulfillment, deeper love, fewer worries, etc. Isn’t an extra five minutes worth that?
Okay, let’s make it even easier. In the comments below, write two small changes from the list above or that you come up with yourself. When you write them down, you’ll be more accountable to yourself and I will follow-up with you to see how you’re doing.
Now let’s make some changes…small ones.