In the last article, we addressed the definition of a personal brand. You can read that article here. But, for short, a personal brand is what someone thinks about you.
Why is personal branding important? Who cares, right? Your mom told you not to worry about what others think of you.
Well, that can be true to an extent. However, since you are a professional, you need to care about what certain other people think of you.
Why is personal branding important to professionals?
You’re a professional in whatever you do for a living. The first rule of being a professional is being paid. If you have a paying job, you’re a professional.
Being a professional brings with it certain expectations. Your personal brand should meet or exceed those expectations.
Your customers, employer and co-workers all expect certain things of you in your role at the company. Does your personal brand live up to those expectations?
Professionals who emphasize the importance of personal branding excel in their careers. They are those who discover the importance of their personal brands and work hard to create and live what their personal brands stand for.
Personal branding should be important to you because your personal brand will dictate the success in your career. If you’re inconsistent with your actions and attitudes, it will impede your career progression.
Following are a few questions to ask yourself about your career:
1. Have I grown in my career at the pace I want?
2. Am I doing what I want to do for my career?
3. Do I get fulfillment out of my career?
4. Am I paid in alignment to the value I provide?
5. Are my actions and attitude consistent every day?
If you’ve answered “No” to any of those questions, then your personal brand needs some work.
You are responsible for your personal brand. While you can’t control what others think of you, you can control how you act.
Control Your Brand. Control Your Career.
Why is personal branding important? Because, once you take control of your personal brand, you will be in control of your career. Unfortunately, taking control of your personal brand and your career takes time.
Both rely on giving value consistently.
If you complain about what you’re being paid, you have yet to provide high enough value at a consistent rate. Give more value, get more pay. Give less value, get less pay. It’s pretty simple.
It’s probably hard to accept that you control how much you get paid and your career path. I even have trouble accepting this. It’s true though. You’re either in control or you give control to someone else.
If you need help taking control of your career, I’m here to help you.
I want to help you discover what your personal brand should be so you can take control of your career.
Question for you: Have you ever put any thought into what your personal brand is? Most people haven’t. They just go about their lives with no intention or passion, thinking they will arrive at success one day. That’s not the way to go through life.
If you’ve given control of your career to your boss and want help taking back that control, email me here and let me know how I can help.